Portfolio Welcome: Inveniem

by Micaela Kamp

Some of the most powerful stories in culture aren’t the ones we see on stage or hear on the radio. They live in the margins: handwritten notes, backstage photos, old laminates, and half-finished ideas scribbled on napkins. These aren’t just mementos; they’re memory keepers, a behind-the-scenes imprint of creative impact.

For decades, these artifacts (and the stories they represent) were at risk of being lost. Scattered across garages and storage units with no infrastructure to protect or bring them to life.

Inveniem has changed that.

At the intersection of storytelling, artifact preservation, and fan engagement, founder and CEO Brad Mindich and his world-class team are redefining how cultural icons and estates preserve and extend their legacies. Their mix of bespoke, high-touch products and services along with a scalable, tech-enabled model helps creators take control of their narratives while building deeper, lasting relationships with fans.

Their clients include some of the most iconic names in music, sports, and entertainment; from Metallica and Bon Jovi to Chris Paul and Richard Gere. Individuals whose influence spans generations. But what makes Inveniem special isn’t just who they work with. It’s how: with care, curiosity, and deep respect for legacy.

From handwritten lyrics to rare recordings, Inveniem transforms raw archives into story-rich experiences. These aren’t just artifacts; they’re emotional touchpoints and brand assets with lasting value.

With a fully integrated model spanning archiving, activation, and commerce, the company is helping a new generation of cultural icons organize, preserve, and share their history on their own terms. And as demand for authentic, story-driven engagement grows, Inveniem’s combination of archival rigor and creative vision uniquely positions them as a category-defining leader. 

We’re thrilled to welcome Brad and the Inveniem team to the RevUp portfolio as they continue turning legacy into living story!

More About RevUp Capital

RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.

More at www.revupfund.com