Founder-Focused, Non-Dilutive Funding For Early Stage Companies
RevUp Capital invests into B2B and B2C companies ascending the $1M-$10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered. Having the right resources and support along the way is critical to success.
This is why our non-dilutive model combines investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. Our goal? Give companies the best shot at conquering this curve while also preserving founder equity, optionality, and autonomy.
Smart Money Without Dilution
Since 2016, RevUp has used a non-equity model to invest into a broad spectrum of companies. We typically invest into companies that are:
In market and ready to grow to $10-15M in revenue.
Producing $500K - $3M in annual revenue.
Customer-focused and revenue-driven with a path toward profitable growth.
Founders and teams who have the drive and grit to succeed.
We are proud to support founders who don’t come from networks of privilege. 60% of RevUp investments have been into companies with at least one female founder. 30% into companies with a black or brown founder. These are great companies that outperform their peers, with leaders who exemplify grit, creativity, and commitment. We are lucky to be a small part of their journey.
RevUp selects for investments on a rolling basis. To request a review, companies should submit their information by filling out our pre-screening form.
Our Blog
Investing With Intent
We actively invest into founders building businesses outside networks of social and economic privilege. Women. Black and brown founders. First generation Americans. Founders outside major metros and from rural geographies. Supporting these founders was a major driver of why we created RevUp back in 2016.
Today, this mission continues to guide how we select companies for investment. Watch this quick video to learn more about why we named our most recent funds after the Goddess Athena, the original patron for the working warrior and builders who embody grit, creativity and dedication to their craft.
Management Team
Allan Tear
RevUp is led by Allan Tear and Melissa Withers, an experienced team that has built and invested into 130+ companies over the last decade.
After many years of equity investing, Melissa and Allan grew frustrated by VC’s obsession with unicorns and out-sized exits. Aside from leaving many companies overlooked and underserved, this obsession deeply limits how entrepreneurial success is defined. Together, they built RevUp to transcend these limitations.
As founders themselves, Melissa and Allan understand the $1M-$10M journey and all that comes with it. To give RevUp companies the best shot at success, they work closely with each investment to build scalable infrastructure that drives growth and profitability.
This work is supported by the RevUp Growth Team, a full-time, in-house resource with deep experience working with companies to accelerate their journey up the $1M-$10M curve.