Since 2016, RevUp has used a non-equity model to invest into a broad spectrum of companies that we—and our investors—are proud to support.
Smart Money Without Dilution
Our Model
We invest into companies ascending the $1M-$10M growth curve. We know from experience—and from the stellar performance of our portfolio—that this curve can be conquered, with the right resources and support.
RevUp combines investment with hands-on support to help companies build stronger, more scalable infrastructure for growth. And, we do it using a non-dilutive model that protects founder equity.
We use a revenue-based model to structure our investments. Rather than take equity, companies return a small percentage of revenue over time, until reaching a cap.
Our typical investment is $350-400K
We invest before, after, and adjacent to other forms of capital
Unlike revenue-based funders that make dozens of investments a day, we use a high-touch, low-volume model to strategically invest into ~10-12 companies a year
We provide our companies with hands-on support through our internal Growth Platform. This in-house, full-time team works exclusively with RevUp portfolio companies to expedite their journey up the $1M-$10 curve
RevUp evaluates and invests in companies on a rolling basis, submit a pre-screening form to request a review.
How We Select Companies for Investment
We invest into both B2B and B2C companies with revenue traction, a solid growth rate, and a strong team. We typically invest into companies that are:
In market, selling, and ready to grow to $10-15M in revenue in the next few years.
Producing $500K - $3M in annual revenue.
On a path toward profitability. Burning isn't always bad, and there's nothing wrong with investing into growth. But getting your company to a place where you can hold your own is a good place to be.
Beyond this, we invest into companies with:
A strong leadership team with proven execution ability.
A product or service that the world wants and needs.
Diversity throughout. Since 2018, 70+% of RevUp investments have been into companies led by a woman or person of color.
Most importantly, we select for companies where we add unique and strategic value. If we don’t, we aren’t the right investor.
Investing With Intent
60% of RevUp investments have been into companies with at least one female founder. 30% into companies with a black or brown founder.
We actively invest into founders building businesses outside networks of social and economic privilege. Women. Black and brown founders. First generation Americans. Founders outside major metros and from rural geographies.
These are great companies that outperform their peers, run by founders who exemplify grit, creativity, and commitment. Watch this quick video to learn more about why we named our most recent funds after the Goddess Athena.
