Read All About It: Our Values, Beliefs and Perspectives
We talk a lot about “what” we do. But the “why” is equally important. Aside from posts about how invest, the mechanics of our revenue-based model, or updates from our portfolio, we also like to talk our values, beliefs and perspectives on business building, investing, and the wild and wacky dynamic between founder and investor. This page is a catalogue of these posts.
Curiosity: The Super Power Driving Early Stage Success (2025)
(un)Founded Season 3: Magic 8 Ball with Melissa Withers and Micaela Kamp (2025)
In Magic 8 Ball with Melissa and Micaela, Melissa Withers and Micaela Kamp talk shop about their work with hundreds of early stage companies. In a series of six quick fire episodes they dig into the messy reality of biz building in a world where expectations about everything shift faster than ever. If by the end of the episode they can’t figure it out, then a little shake of the 8 ball will!
Authenticity in the Age of AI (2025)
RevUp Partner Melissa Withers Gets Personal about Her Work on the Venture Fizz Podcast (2025)
The Big Squeeze: Can We Talk About Inflation and its Impact on Early Stage Companies? (2025)
WTF, 2024? Melissa Withers and Micaela Kamp Recap Early Stage Biz Building in 2024 (2024)
The Lasting Impact of Radical Transparency (2024)
Embracing Experimentation in Business Building (2024)
The Emotional Advantage: Crafting Content that Connects (2024)
Celebrating the Small Wins in Business Building (2024)
Don’t Die on that Hill: Mental Health in Entrepreneurship (2024)
Pretzel Problems: What Happens When Founders Get Tied Up in Knots (2024)
Suspension of Disbelief: Dreaming Big Without Being Delusional (2024)
One Ring to Bind Us All: The Pros and Cons of Using a North Star KPI (2024)
Data Room or Dumpster Fire? (2024)
The No Deck Flex (2024)
The Goddess Athena: Why We Named Our Funds After This Warrior Queen (2023)
(un)Founded Season 2 (2023)
Three questions: One peers into the past. One speaks to the present. One looks toward the future. That’s (Un)Founded, where RevUp Capital's Melissa Withers talks biz building and start-up culture with a few special guests. Scroll down for videos or jump to Apple Podcast or Spotify for the audio-only podcast.
(un)Founded Season 1 (2022)
Three questions: One peers into the past. One speaks to the present. One looks toward the future. That’s how we do it on (Un)Founded, where RevUp Capital's Melissa Withers talks biz building and start-up culture, exploring each topic through short-form Q&A with some (very) special guests.
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com
