Investing Beyond Unicorns

With our first $20M in investments made—and $20M more on the horizon—this spring marks an important milestone and the start of a new chapter. Which got me thinking. While \ talk a lot about what we do at RevUp, it’s been a while since I revisited why we do it.

We created RevUp because we believe that there’s more to American entrepreneurship than hunting unicorns. To prove that the only limits on how we invest into early stage companies are limits we set ourselves. And most importantly, to make the case that expanding the capital toolkit for early stage investing opens huge opportunity for investors and founders alike.

So I made a little video to share my take on why developing the tools to make that possible keeps me up at night…and keeps me coming back for more:

If after getting a little bit of the why from the missive above, you want more about the how, go here to learn what kinds of companies are right for RevUp. You can also go here to learn more becoming a RevUp investor.

More About RevUp Capital

RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.

We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com