Since 2016, RevUp has produced excellent returns for investors while supporting founders overlooked and underserved by traditional Venture Capital.
More Than One Way to Win
RevUp Capital uses a non-equity model to invest into an exciting class of companies that are hard to access through traditional Venture Capital. This model has generated excellent returns for investors, and successful outcomes for founders, by recognizing that there’s more than one way to win when it comes to business building.
Rather than hunt unicorns, RevUp invests into companies with market traction and the potential to grow to $10-$15M in revenue over 3-6 years. Unlike Venture Capital's dependency on home-run exits to generate returns, we create investor returns through revenue growth.
Free from the "exit or bust" constraints of equity, RevUp can profitably invest into a broad range of high-quality companies and rapidly adapt to changing market conditions. These factors underscore our ability to perform well for investors, even during turbulent times.
Most importantly, we have effectively used this model to build a diverse and inclusive portfolio. We seek and actively invest into founders who are building their businesses outside networks of socio-economic privilege. Women. People of Color. First Generation Americans. Founders outside of major metro areas.
Since 2018, 65%+ of our investments have been into companies founded by a woman or person of color.
To join our waitlist or receive more information about Fund 2024, contact us.
Become an Investor
With 50+ investments made to date, RevUp is one of very few revenue-based funds with a proven track record with actualized returns. While this model has generated excellent returns (we’ve produced a blended IRR of 20%+ across six funds), RevUp investors are as committed to our mission as they are to our return model.
Rather than take equity in a company, we use revenue contracts to generate investor returns. Post investment, companies return a small percentage of revenue over time, until reaching a predetermined cap.
This model trades “shoot for the moon” opportunities for a more predictable return curve, while still delivering a high IRR and competitive cash-on-cash returns. RevUp funds show returns much earlier than alternatives, with investors receiving dividends twice a year, beginning in year 2. This feature offers RevUp investors a quick turn on capital and rapid liquidity.
The flexibility enables us to invest into a broad range of companies, secure high-quality deal flow, and perform well even during turbulent times. We think this is why 80% of RevUp investors are invested into two or more RevUp funds.
Each year, we accept a small number of new investors into our LP community. We can only accept investment from accredited investors.
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Management Team
Allan Tear
RevUp is led by Allan Tear and Melissa Withers, an experienced team that has built and invested into 130+ companies over the last decade.
After many years of equity investing, Melissa and Allan grew frustrated by VC’s obsession with unicorns and out-sized exits. Aside from leaving many companies overlooked and underserved, this obsession deeply limits how entrepreneurial success is defined. Together, they built RevUp to transcend these limitations.
As founders themselves, Melissa and Allan understand the $1M-$10M journey and all that comes with it. To give RevUp companies the best shot at success, they work closely with each investment to build scalable infrastructure that drives growth and profitability.
This work is supported by the RevUp Growth Team, a full-time, in-house resource with deep experience working with companies to accelerate their journey up the $1M-$10M curve.
Why did we choose the Goddess Athena as the namesake of our most recent funds? Check out this video to get the full scoop. Spoiler alert: She is OG down to support the underdog.