Investing Now: RevUp AGF 2023
Using non-dilutive funding and world-class support, we invest with a singular purpose: To give our founders the best shot at success.
We are excited to announce that RevUp Capital is actively investing from our Athena Growth Fund 2023, the 7th Fund in RevUp's history as a global leader in non-dilutive funding for earlier stage companies.
We created RevUp in 2016 to escape the "exit or bust" constraints of the equity-only model. As founders ourselves, we wanted an investment model that matched what we know about business building: there’s more than one way to win.
Since 2016, we’ve used this model to invest into fast-growing B2B and B2C companies with non-dilutive capital and world-class support. Unlike transactional RBF funders, we use a low-volume, high touch model to invest into a diverse spectrum of founders that we are proud to support.
We focus on companies ascending the $1-$10M growth curve. Getting up this curve is a grind, and having the right strategic investors is critical to success. We built our model with this goal in mind: to give our founders the best shot at getting up this curve,
See below for more information on how we invest, what we look for in a new investment, and how we structure our investment approach. If you already have the facts and want to connect, you can fill out a pre-screening form or send your deck to info@revupfund.com.
The Basics
We invest using what’s called a revenue-contract. Rather than take shares of equity ownership, companies return a small percentage of revenue over time, until reaching a fixed cap.
Our typical check is $350-$500K. In tandem with our cash investment, we provide our companies with intensive hands-on support to build stronger, more scalable organizations though our internal Growth Platform.
We invest into B2B and B2C companies with revenue traction, a solid growth rate, and a strong team. In selecting companies for investment, we look for:
A strong leadership team with proven execution ability
Teams that are authentically diverse. 60+% of RevUp companies are led by a woman or person of color. Diverse teams outperform
Companies that are in the market, selling, and ready to grow
Companies on a clear path to profitability. Burning isn't always bad, and there's nothing wrong with it if you have the right resources. But getting your company to a place where you can hold your own is a good place to be.
Most importantly, we only invest when/if we add strategic value. If you want fast or cheap money, we are not for you.
All capital has pros and cons, and revenue-based funding is not a silver bullet to solve every funding problem that a company may face. But for many companies, our model is a great way for Founders to get strategic support, an infusion of cash...and get both without facing dilution.
We invest before, after, and alongside other forms of capital. What matters most is that you have a capital strategy that aligns with your goals.
We select investments on a rolling basis. If you are interested in being considered for investment, or wish to request a screening meeting, please complete our prescreening form or send your current investment deck.
If this sounds like a fit, here's a video from RevUp Managing Partner Melissa Withers that descibes how we select companes for investment.
Athena: Goddess of Wisdom
The goddess Athena was renowned for her good counsel, prudent restraint, and practical insights. While these values are often absent in fundraising rhetoric, they are core to our model.
Rather than hunt unicorns, we invest into companies that have the potential to grow from early traction to $10-$20M in annual revenue in 3-5 years.
We think the Goddess Athena would agree: these are great companies led by great founders.
Watch a quick (and cheeky) video on why we named our funds after the Goddess Athena.
Bonus Material
New to revenue-based investing? Check out this video on 5 Things to Know When Considering a Revenue-Based Investment.
Are you an LP interested in joining a RevUp fund as an investor? Go here.
More About RevUp Capital RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com