Does Authenticity Matter in the Age of AI?
(Un)Founded is back with a third season and we’re shaking things up… literally. This is Episode 6 of Season 3 of (Un)Founded: Magic 8 Ball with Melissa and Micaela. Access the full season here.
The emergence of AI everywhere is driving a surge in demand for authenticity and we now thirst to see it. And as a result, the costs for being perceived as inauthentic have skyrocketed. Sure, the demand for authenticity has always been with us, but AI woke the dragon. As we are bombarded with AI-agents and AI-generated everything, people have become skeptical about the origins and authenticity of the messages they see, hear, and read.
In this episode, Melissa and Micaela are on a journey–or maybe a rant–to unpack how the work (and cost) to finesse company messaging into something that resonates as authentic has increased.
Listen on Apple Podcast or Spotify or watch below.
If listening to a podcast is not your jam, skip over to a blog post that covers much of the same material here: https://www.revupfund.com/blog/authenticity
More about Melissa Withers
RevUp Capital Managing Partner Melissa Withers is a bullish advocate for innovating the ways in which new companies are funded and supported. Beyond building new economic models for early stage investing, Melissa is also committed to directing more entrepreneurial funding to those underserved and overlooked by traditional VC.
More about Micaela Kamp
RevUp Capital Director of Platform Micaela Kamp is an accomplished growth marketer and content architect with 8+ years of experience helping early stage companies share their stories. Over the years, she has used her ability to question everything and a belief in storytelling to build strong foundations for scalable growth for founders.
Special shout out to our Editor - Rebecca Lawrence. You Rock!
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com