Pretzel Problems: What Happens When Founders Get Tied Up In Knots?
(Un)Founded is back with a third season and we’re shaking things up… literally. This is Episode 2 of Season 3 of (Un)Founded: Magic 8 Ball with Melissa and Micaela. Access the full season here.
Funding a business is hard, messy, and less fun than it looks on TV. The complexity isn’t just in finding money. It’s navigating all that comes with it. Behold the Pretzel Problem. When an entrepreneur seeks or takes on capital that’s not a great fit for their business, weird things happen. With ‘pretzeling,’ perceptions and expectations about a company's future–needs, trajectory, terminus–get stretched in ways that can be hard to sustain.
In this episode, Melissa and Micaela roll out some of the most common pretzel shapes they see and offer up some solid advice on how to avoid getting into a twist that is hard to live with.
Listen on Apple Podcast or Spotify or watch below.
If listening to a podcast is not your jam, skip over to a blog post that covers much of the same material here: https://www.revupfund.com/blog/pretzelproblems
More about Melissa Withers
RevUp Capital Managing Partner Melissa Withers is a bullish advocate for innovating the ways in which new companies are funded and supported. Beyond building new economic models for early stage investing, Melissa is also committed to directing more entrepreneurial funding to those underserved and overlooked by traditional VC.
More about Micaela Kamp
RevUp Capital Director of Platform Micaela Kamp is an accomplished growth marketer and content architect with 8+ years of experience helping early stage companies share their stories. Over the years, she has used her ability to question everything and a belief in storytelling to build strong foundations for scalable growth for founders.
Special shout out to our Editor - Rebecca Lawrence. You Rock!
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com