Portfolio Welcome: Attn: Grace
Half of adult women deal with urinary incontinence, yet there is deep stigma associated with it. Consequently, incontinence products and solutions remain woefully ineffective and out of sync with the preferences of those who need (and buy) these products the most. Until now!
Attn: Grace and their skin-safe, sustainable, and highly effective incontinence products have been flying off the shelves since launching a few years ago. The Attn: Grace magic isn’t the company’s modern branding and streamlined approach to serving the market. The magic is in the product. Their first-of-a-kind products are a game changer in terms of both function and sustainability.
Not only do Attn: Grace products outperform leading big-box brands, they replace petroleum-based plastics with plant-based alternatives that are higher performing and leave a smaller environmental footprint…in a category that accounts for over 7% of landfill waste each year!
Conventional pads are made with chemicals that cause painful rashes, dermatitis and UTIs. Synthetic fillers create bulky, uncomfortable profiles. Leaks, odor and irritation cause depression, anxiety and social isolation. Attn: Grace’s proprietary product ensures that only sugarcane fibers touch the skin, virtually eliminating irritation for the wearer. They also replace petroleum-based ingredients with plant-based alternatives by using a 100% sustainably forested wood pulp core.
The end result is a pad that works and fits better, with less toxic waste headed to our landfills.
This woman-owned B-Corp, led by co-founders Mia Abbruzzese and Alexandra Fennell, has an incredibly loyal and fast growing following, selling D2C, via Amazon, and retail through stores like Walmart. With millions in sales already under their belt, the sky is the limit as Attn: Grace brings dignity and innovation to this $20B industry.
We are thrilled to welcome Attn: Grace to the RevUp portfolio and proud to be a small part of the Attn: Grace journey. (If you’d like to get more backstory on this amazing company, this 2023 article by the U.S. Chamber of Commerce is a must read https://www.uschamber.com/co/good-company/the-leap/how-startup-attn-grace-landed-walmart)
Of course, you can check out the full suite of products here: https://attngrace.com/
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com