Portfolio Welcome: Clerdata
We are thrilled to welcome Raleigh, N.C.-based Clerdata to the RevUp portfolio.
Clerdata is a marketing intelligence SaaS platform for mid and large-sized CPG brands that reach customers through multi-channel marketing. The Clerdata platform helps their customers answer a perennial question: Is my marketing strategy / spend effective?
Using proprietary data science, the Clerdata platform pulls data from multiple channels / sources into a single assessment engine that can 1) display data in a uniform, easy-to-understand format that non-data science experts can understand and 2) produce specific recommendations for marketing activity that can inform and improve day-to-day decision making in real time.
Large CPG brands waste roughly 50% of their marketing spend…~$50B annually. For most organizations, decisions are not data-driven. In many large companies, the best data practitioners get are in retrospective reports produced by large consultancies. Given the pace of change in the market, these reports are effectively out of date before the final copies are printed and delivered to the recipients. This may sound a bit melodramatic, but not by much!
While there are existing solutions for evaluating marketing and sales data, most sacrifice usability for analytical thoroughness. Often, translating these reports into actionable recommendations at the tactical level requires a boatload of time and a bench of people that may or may not be on hand to render action in a timely manner. Lastly, many of the existing platforms do not fully integrate across the full stack of marketing and sales data sources. And inputs for these platforms require a significant amount of manual labor, including the export and cleaning of mountains of data. A task that no one really wants to do.
Enter Clerdata. It's software platform turns multi-source/multi-channel data into real time recommendations that enhance marketing spend to drive sales, tailored to the speed and complexity of today's unprecedented and dynamic business challenges.
No surprise that this company is making waves and already serving marquee brands. We expect great things for this company so stay tuned for updates!
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com