Portfolio Welcome: Cxmmunity Media
Gaming creates global opportunities for brands to engage with fans on a deeper level than the legacy sports ecosystem allows. Closing the diversity gap in gaming is critical to unlocking this potential. Black, brown and other minority-identifying gamers are the fastest growing segment of new gamers in North America, but they remain underserved by traditional media tech platforms. Until now!
Cxmmunity Media (CXM) is a media tech platform focused on helping brands connect with diverse, vibrant, youthful audiences in ways that are authentic and effective. CXM focuses on engaging multicultural audiences through various properties, including esports leagues, cultural and professional recruiting events, platforms like Twitch and Fortnite and other digital media. Cxmmunity Media goes beyond reach, creating a bridge to connect brands with multicultural communities long-term.
This fast growing Atlanta-based company has produced 1.2B earned media impressions, gained 50M viewers on the CXM Twitch platform, run 30+ experiential events, and directed $1.7M in prizes and scholarships to diverse gaming communities just since launch. They have also developed strategic properties like "The Kickback," "The League," and "Trap Sushi," which enable them to build lasting relationships with global leaders and authentically engage with targeted demographics. Their esports property, "The League," has reached over 50 million viewers and includes participation from 45 HBCUs and over 600 students each season.
CXM is driving a wave of change in the gaming and Esports community and we are thrilled to welcome them to the RevUp family!
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com