Portfolio Welcome: Fitnescity
by Micaela Kamp
For many consumers, independently seeking out medical tests and paying out of pocket has become a regular occurrence. Self-sourced testing is sometimes the only way to access specialized tests, get results quickly, or get a “second opinion” on an initial test result . It’s also critical for those looking to access testing protocols not covered by insurance.
Rising demand for self-directed testing created a huge opportunity for the labs that offer them to increase revenue and serve more people. But most of these labs are not designed to interact directly with consumers. From scheduling and payment to delivering results that can be understood by a lay-person, these labs need help.
That’s exactly why so many of these labs now choose to work with Fitnescity.
CEO Laila Zemrani and her Fitnecesity team are tackling the complexity of diagnostics with a consumer-first approach. Their innovative platform bridges the gap between diagnostic testing and meaningful health action by simplifying access to tests like DEXA scans, metabolic assessments, and VO2 max. And with partnerships alongside major providers like Quest Diagnostics and SimonMed, Fitnescity is enabling more consumers to access health diagnostics conveniently, no matter where they are.
Fitnescity doesn’t just offer easy access to diagnostic tests; they provide users with clear, personalized insights that make understanding health data straightforward. The platform turns complex health data into clear, personalized insights that are easy to understand with meaningful guidance tailored to an individual’s unique health goals.
By simplifying medical information in a way that’s easy to understand, Fitnescity empowers individuals to make informed decisions, track their progress, and take proactive steps in improving their health.
And with plans to incorporate AI-driven insights and expand their options for diagnostic tests, Fitnescity is set to provide a broader impact on how people take control of their health journeys.
We’re thrilled to welcome Laila and the Fitnescity team to the RevUp portfolio as they redefine what’s possible in health diagnostics, making it simpler, smarter, and more accessible for everyone.
More About RevUp Capital
RevUp Capital invests in B2B and B2C companies that are revenue-driven and ready to double down on growth. We deploy cash and capacity to help companies grow from $1-3M to $10-30M, quickly and efficiently, using a revenue-based model. Companies enter our portfolio with $500K-$3M in revenue, a strong growth rate, and a team that’s ready to scale. Our typical investment range is $300K-$500K.
We invest into a company's market-facing activity using a cash and capacity model. We pair our cash investment with dedicated support from the RevUp Growth Platform: a powerful resource to build a data-driven growth engine, delivered by people who get the work done. Rather than take equity, companies return investment through a small percentage of revenue over time. More at www.revupfund.com